About the Faculty
Chronicle of Events
In 1997, the Zlín-based Faculty of Technology of the Brno University of Technology established the Institute of Advertising and Marketing Communications (IAMC), following the ideas of the Zlín entrepreneur Tomas Bata, whose Zlín-based shoe company focused on promotion and advertising from the very beginning of its existence. The current commercial and non-commercial spheres are closely tied to promotion and advertising. The main mission of the IAMC was therefore to prepare experts working in advertising and communication agencies, in advertising and promotional departments of manufacturing and trade companies, in profit and non-profit organizations, in public administration, culture, arts and sports.
Jan Meisner was appointed head of the IAMC.
On 1 January 2002, the Institute of Advertising and Marketing Communications was transferred into the Faculty of Multimedia Communications (FMC) and became the third faculty of Tomas Bata University in Zlín. The interconnection between four degree programmes — Bachelor’s and Master’s programmes in Visual Arts and Media and Communication Studies and two degree courses — Multimedia and Design and Marketing and Social Communications — is unique, very useful and offers good prospects in the Czech Republic. Both full-time and part-time modes of study have been accredited in all degree programmes until March 2006.
The FMC Academic Senate is established. Both teachers and students are proportionally represented (5 representatives from each group).
Pavel Škarka was elected Dean of the FMC by the members of the FMC Academic Senate.
The FMC set up all its autonomous bodies and approved all its internal regulations requested by law: the FMC Statute, Electoral Regulations and Rules of Procedure of the FMC Academic Senate, and the Rules of Procedure of the FMC Scientific and Artistic Board. (The FMC Study and Examination Rules, Scholarship Rules and the Disciplinary Code for Students were taken over from Tomas Bata University.)
Elections to the FMC Academic Senate. Both teachers and students are proportionally represented (5 representatives from each group).
Jaroslav Světlík was elected Dean of the FMC by the members of the FMC Academic Senate.
Aims of the Faculty of Multimedia Communications
To establish close cooperation between both Bachelor’s programmes taught at the FMC by means of implementing a common base of subjects taught in the first and second years of both programmes and common projects.
To implement a programme of interfaculty studies with the TBU Faculty of Management and Economics (marketing, economics, marketing communications)
To provide tuition in English
To create conditions for international mobility of students (to enable them to spend 1 month – 1 semester at a foreign higher education institution)
To increase the scientific, research and counselling activities and encourage students’ participation in them
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