Communication Agency (former Practice Advertising Agency) is a subject taught at the Faculty of Multimedia Communications of TBU in Zlín. As the former title suggests, this practical subject aims to enable students to apply their theoretical knowledge and carry out their own projects under the guidance of Faculty teachers. This is very important for the development of skills and broadening the knowledge of students. It is also necessary to emphasize the fact that the subject is “contactless”, that means that no lessons are held and the projects are supported by means of tutorials between project teams and teachers charged with project leadership.
Project management methodology in the Communication Agency tends to be elaborated and employed in accordance with the principles of the International Project Management Association (IPMA). Project teams use the Microsoft Project Professional programme and the Microsoft Project Server technologic platform in their work.